Working on Health Communication

ISBN-10: 1847879233
ISBN-13: 9781847879233
Edition: 2011
Authors: Nova Corcoran
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Description: Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages  More...

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Book details

Copyright year: 2011
Publisher: SAGE Publications, Limited
Publication date: 12/30/2010
Binding: Paperback
Pages: 200
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 0.968
Language: English

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Nova Corcoran is a Senior Lecturer in Health Promotion & Public Health at the University of East London.Before joining the University of East London in 2002 as a Senior Lecturer in Health Promotion and Public Health, Nova worked as a health promotion practitioner and researcher. She currently teaches across level 1, 2, and 3 undergraduate health studies programmes and on the MSc Health Promotion/Public Health programmes. Nova is also the editor of Communicating Health, published by SAGE in 2007.

List of figures
List of tables
Author's acknowledgements
Publisher's acknowledgements
Introduction
Planning campaigns
Frameworks and foundations
Starting the campaign process
Target groups
Channels of communication
Designing resources
Evaluation in practice
Overview: ten campaigns
Activity discussions
Glossary
References
Index

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