Publishing Principles and Practice

ISBN-10: 1847870155
ISBN-13: 9781847870155
Edition: 2011
Authors: Richard Guthrie
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Description: At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among  More...

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Book details

Copyright year: 2011
Publisher: SAGE Publications, Limited
Publication date: 9/13/2011
Binding: Paperback
Pages: 240
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.100

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures. The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)

Introduction
a History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of 'The Publisher'
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
The Publishing Process
The Value Chain
The Editor's Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Agents
Writers
Readers
Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
Education
English Language Training
Reference
Children's Books
Religion
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Craft to Corporation
Brands
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Obscenity
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
The Era of Digital Publishing
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books

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