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Reciprocity Advantage A New Way to Partner for Innovation and Growth

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ISBN-10: 1626561060

ISBN-13: 9781626561069

Edition: 2014

Authors: Bob Johansen, Karl Ronn

List price: $27.95
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Description:

According to Bob Johansen and Karl Ronn, the new way to succeed is to give what you have away. They call it the reciprocity advantage: sharing your assets with carefully chosen partners in order to learn how to make money in new ways--think give to grow.Johansen and Ronn explain each of the four steps involved in achieving reciprocity advantage, beginning with uncovering your "right-of-way": the space, resources, or technologies you control and have trust and permission to share with others. The next step is choosing the best partners to share these assets with, which can be surprising--for example, the authors tell how Microsoft partnered with the people who'd been hacking their Kinnect…    
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Book details

List price: $27.95
Copyright year: 2014
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 9/15/2014
Binding: Hardcover
Pages: 216
Size: 6.44" wide x 9.50" long x 0.80" tall
Weight: 1.078
Language: English