Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant
Availability: InStock
ISBN: 9781625274496

ISBN-10: 1625274491

ISBN-13: 9781625274496

Edition: 2015

Authors: W. Chan Kim, Renï¿½e A. Mauborgne

List price: $41.99

30 day, 100% satisfaction guarantee!

Semester Rental: $19.09 Due date: 8/14/2024

Rental notice: supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.

Buy used: $8.32

Buy new: $23.11

Marketplace

4 new & used from $6.68

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne’s research shows that is not the way to create profitable growth in the future.In their book Blue Ocean Strategynow expanded and with a new Preface by the authorsKim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in…

Book details

List price: $41.99
Copyright year: 2015
Publisher: Harvard Business Review Press
Publication date: 1/20/2015
Binding: Hardcover
Pages: 320
Size: 6.10" wide x 9.21" long x 1.18" tall
Weight: 1.430