Marketing Interior Design

ISBN-10: 1621532542

ISBN-13: 9781621532545

Edition: 2nd

Authors: Lloyd Princeton
List price: $24.95 Buy it from $20.12
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Description: In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that priceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climate  Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!

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Book details

List price: $24.95
Edition: 2nd
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 4/1/2013
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.792
Language: English

Lloyd Princeton is a sought-after consultant and motivational speaker specializing in the business side of interior design, architecture, and landscape design. He is founder and principal of Design Management Company, a consulting firm that helps design professionals increase revenue, gain media exposure, and develop their businesses, and of iMatchDesigners, a referral service that matches home, business, and property owners with the most talented architects, interior designers, and landscape designers worldwide. Lloyd has worked with such respected trade associations as the American Society of Interior Designers and American Institute of Architects, international manufacturers including Kravet, Ralph Lauren, and Kohler, and numerous design centers and individual showrooms throughout North America and the United Kingdom. He lives in Los Angeles and New York City.

Acknowledgments
Why You Need This Book
Your Self-Assessment
Creating Your Quality Brand
Your Portfolio
Getting Leads … and Using Them
The Initial Interview … and Beyond
What Are You Worth?
The Contract: Design and Implementation
Public Relations
Riding the Trends
Going Green
The Internet
Licensing
Designers Dish It Out!
Where the Rubber Meets the Road
Index
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