More Beautiful Question The Power of Inquiry to Spark Breakthrough Ideas

ISBN-10: 1620401452
ISBN-13: 9781620401453
Edition: 2014
Authors: Warren Berger
List price: $26.00 Buy it from $4.71
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Description: The Harvard Business Review looked at 300 of the most creative, successful executives in business and found that they shared a number of tendencies and characteristics, but one stood out at the top of the list—they all were master questioners.It’s  More...

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Book details

List price: $26.00
Copyright year: 2014
Publisher: Bloomsbury Publishing USA
Publication date: 3/4/2014
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.342
Language: English

The Harvard Business Review looked at 300 of the most creative, successful executives in business and found that they shared a number of tendencies and characteristics, but one stood out at the top of the list—they all were master questioners.It’s not necessity, but a question—a “beautiful” question—that is the mother of invention. The world’s leading innovators, inventors, business entrepreneurs, and creative minds, seem to be exceptionally good at asking questions. For some, their greatest successes—their breakthrough inventions, hot startup companies, the radical solutions they’d found to stubborn problems—could be traced to a “beautiful” question, or series of questions, they’d formulated and then answered. Innovator and writer Warren Berger, who’s been asking questions his entire life, brilliantly captures these innovative query-makers to try and determine what makes a question particularly beautiful, from Tim Westegren wondering how to “map the DNA of music,” a project that would grow into the wildly successful Pandora internet radio service, to Abby Brown, creating a school desk with a raised seat as she thought about how she could accommodate some fidgeting students.As A More Beautiful Question will illustrate, whether we’re solving tough personal or professional problems, rejuvenating businesses, or schools, or government, or re-inventing the ways we live… it all begins with asking the right questions.

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.

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