Guerrilla Facebook Marketing 25 Target Specific Weapons to Boost Your Social Media Marketing

Name: Guerrilla Facebook Marketing 25 Target Specific Weapons to Boost Your Social Media Marketing
Price: 11.9 USD
Availability: InStock
ISBN: 9781614482741

ISBN-10: 1614482748

ISBN-13: 9781614482741

Edition: N/A

Authors: Jay Conrad Levinson, Kelvin Lim

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Ride on the natural partnership between Guerrilla Marketing and FacebookThe synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s.Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and…

Book details

List price: $14.00
Publisher: Morgan James Publishing
Publication date: 1/1/2013
Binding: Paperback
Pages: 135
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.440
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.



Acknowledgements


Introduction



The Workings of Facebook Marketing, Guerrilla Style


Attributes of Facebook


Attitudes of Guerrilla Facebook Marketers



Facebook Recon


Facebook is fastest growing social media tool - ever


Frequent opportunities to connect with customers


Why engaging a young audience is useful


Instant global reach


The multiplier effect of "Like"


Plenty of choice for users, plenty of work for marketers


The power of apps


Introducing...Analytic Tools



Rules of Engagement


Permission marketing vs. interruption marketing



"Permission to make contact, Sir"



Page over Ads



Identify what motivates fans to connect



Follow the linear process of engagement



The sale is no longer the end point



Fans cannot and should not be treated equally



From Ads to Apps: 25 Facebook-Specific Guerrilla Marketing Weapons



Facebook Page



The Wall



News Feeds



Facebook Groups



Facebook Fan Pages



Facebook Apps



Call-To-Action Buttons



Customized Tabs



The Discussion Board Tab



The Review Tab



The Events Sharing and Invitations Tab



The Questions & Polls Tab



The Photos and Videos Sharing Tab



Feed Burners



Plug-ins



Promotions App



Moderating Forums on Facebook



Facebook Search



Facebook Places



Facebook Analytics



Facebook Ads



Facebook Sponsored Stories



Managing Friends and Fans



Facebook Connect



Commence Battle Plan


Seven Elements for a Seven-Sentence Guerrilla marketing plan


Guerrilla Marketing Calendar



Dollars and Cents: Making sense of Guerrilla ROI


Link Efforts back to profit


Insights from Facebook


Techniques to help you keep track



The Faceoff: Where do we go from here?


Moving beyond your Facebook backyard


Going beyond the web


Changing Times


About the Authors


Guerrilla Facebook Marketing Glossary