Guerrilla Deal-Making How to Put the Big Dog on Your Leash and Keep Him There

Name: Guerrilla Deal-Making How to Put the Big Dog on Your Leash and Keep Him There
Price: 16.32 USD
Availability: InStock
ISBN: 9781614482444

ISBN-10: 1614482446

ISBN-13: 9781614482444

Edition: N/A

Authors: Jay Conrad Levinson, Donald W. Hendon

List price: $19.95

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Description:

Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they’ll feel better about themselves. That’s why Jay Conrad Levinson’s guerrilla books have sold over 30 million copies--Jay doesn’t just promise to empower small businessmen, he actually becomes the wind beneath their wings. It’s a natural! Empowerment! How to get powerful people--big dogs--to do what you--the small guerrilla--want them to do! Your impossible dream--actually controlling big dogs--seems within your reach. (A lot better than just catching their attention.) So millions of people buy Jay’s books. And…

Book details

List price: $19.95
Publisher: Morgan James Publishing
Publication date: 1/15/2013
Binding: Paperback
Pages: 250
Size: 6.00" wide x 9.00" long x 0.57" tall
Weight: 0.814
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.