Robert McAnderson is a senior partner in a small marketing services company located in Sydney, Australia, specializing in outsourced marketing services and strategy development for SME businesses. He has worked extensively in the SEO and SEM market space and become progressively more and more disillusioned about the industry's' ability to deliver effective, sustainable and affordable results. His investigation into the search engine visibility of thousands of websites has confirmed website owners, developers, copywriters, graphic designers, SEO and SEM experts in the great majority of instances are incapable of working together cohesively. This knowledge led McAnderson to the… development of a unique internet strategy that will make current SEO techniques obsolete and deliver sustainable page-one rankings for less than $100.