Practical Ethnography A Guide to Doing Ethnography in the Private Sector

Name: Practical Ethnography A Guide to Doing Ethnography in the Private Sector
Price: 32.66 USD
Availability: InStock
ISBN: 9781611323900

ISBN-10: 1611323908

ISBN-13: 9781611323900

Edition: 2014

Authors: Sam Ladner

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Description:

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This…

Book details

Copyright year: 2014
Publisher: Routledge
Publication date: 4/15/2014
Binding: Paperback
Pages: 211
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English




Introduction



Theories of Ethnography



Journey to Ethnography



Running the Project



Choosing the Tools



Managing the Clients



Ethical Ethnography



Sampling



Fieldwork



Analysis



Reporting



Using Ethnography Insight



Is Online Ethnography an Oxymoron?



Beyond Ethnography


References


Index