Real World Guide to Fashion Selling and Management

ISBN-10: 1609019334

ISBN-13: 9781609019334

Edition: 2nd 2014

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Description: Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace.New to this Edition:- Expanded to cover professional selling in retail beyond fashion- New sections on Business-to-Consumer (B2C) retail sales management- New chapter digital and social media in sales including- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships

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Book details

List price: $105.00
Edition: 2nd
Copyright year: 2014
Publisher: Bloomsbury Academic & Professional
Publication date: 5/15/2014
Binding: Paperback
Pages: 352
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.848
Language: English

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well-known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA.

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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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