Retail Buying From Basics to Fashion

ISBN-10: 1609012771
ISBN-13: 9781609012779
Edition: 4th 2012
List price: $100.00 Buy it from $14.51
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Description: This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying  More...

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Book details

List price: $100.00
Edition: 4th
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 7/17/2012
Binding: Paperback
Pages: 560
Size: 7.50" wide x 9.25" long x 1.50" tall
Weight: 2.816
Language: English

This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities - drawn from real-world merchandising and incorporating current trends - give students the opportunity to apply critical skills as they would in a professional environment.

Richard Clodfelter is at the University of South Carolina.

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