Retail Buying From Basics to Fashion

Name: Retail Buying From Basics to Fashion
Price: 6.75 USD
Availability: InStock
ISBN: 9781609012779

ISBN-10: 1609012771

ISBN-13: 9781609012779

Edition: 4th 2012

Authors: Richard Clodfelter

List price: $100.00

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Description:

This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities - drawn from real-world merchandising and incorporating current trends - give students the opportunity to…

Book details

List price: $100.00
Edition: 4th
Copyright year: 2012
Publisher: Fairchild Books
Publication date: 9/17/2012
Binding: Paperback
Pages: 560
Size: 7.40" wide x 9.21" long x 1.38" tall
Weight: 2.508
Language: English

Richard Clodfelter is at the University of South Carolina.