Fashion Entrepreneurship Retail Business Planning

ISBN-10: 1609011341
ISBN-13: 9781609011345
Edition: 2nd 2012
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Description: The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a  More...

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Book details

Edition: 2nd
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 8/31/2011
Binding: Paperback
Pages: 392
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.266
Language: English

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and Web site planning, the role of technology, and global markets.

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