Retailing in Emerging Markets

ISBN-10: 1609011287
ISBN-13: 9781609011284
Edition: 2011
Authors: Jaya Halepete
List price: $60.00 Buy it from $35.44
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Description: Retailing in Emerging Markets will be a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that directly  More...

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Book details

List price: $60.00
Copyright year: 2011
Publisher: Bloomsbury Academic
Publication date: 6/23/2011
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English

Retailing in Emerging Markets will be a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that directly influence the apparel retail industries in India, China, Mexico, Brazil, Romania, Thailand, Russia and Turkey, incorporating material contributed from scholars from each of the eight selected countries. Each chapter includes information about retail formats, entry mode, competition, consumers and buying specification. The chapters will be organized to facilitate comparative study of the eight countries. The feature unique to this book is that it will include various cultural aspects that determine what retail formats work and what products are likely to sell in each market.

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