Business of Fashion Designing, Manufacturing, and Marketing

ISBN-10: 1609011104
ISBN-13: 9781609011109
Edition: 4th 2011
List price: $105.00 Buy it from $46.26 Rent it from $36.86
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Description: This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the  More...

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Book details

List price: $105.00
Edition: 4th
Copyright year: 2011
Publisher: Bloomsbury Academic
Publication date: 8/22/2011
Binding: Paperback
Pages: 640
Size: 7.25" wide x 9.00" long x 1.25" tall
Weight: 2.332
Language: English

This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The fourth edition of The Business of Fashionwill continue to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.

Kathy K. Mullet is based at Oregon State University.

Nancy O. Bryant is based at Oregon State University.

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