Visual Merchandising and Display

ISBN-10: 1609010841
ISBN-13: 9781609010843
Edition: 6th 2012
Authors: Martin M. Pegler
List price: $110.00 Buy it from $100.22
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Description: This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most  More...

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Book details

List price: $110.00
Edition: 6th
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 6/22/2011
Binding: Paperback
Pages: 432
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 4.092
Language: English

This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movemement into their visual merchandising strategy.

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

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