42 Rules for B2B Social Media Marketing Learn Proven Strategies and Field-Tested Tactics Through Real World Success

Name: 42 Rules for B2B Social Media Marketing Learn Proven Strategies and Field-Tested Tactics Through Real World Success
Price: 17.92 USD
Availability: InStock
ISBN: 9781607731139

ISBN-10: 1607731134

ISBN-13: 9781607731139

Edition: N/A

Authors: Michael Procopio, Peter Spielvogel, Natascha Thomson

List price: $21.95

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Description:

Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While there are many books on social media marketing, there are few that focus on B2B. While B2B marketing is still…

Book details

List price: $21.95
Publisher: Happy About
Publication date: 11/1/2012
Binding: Paperback
Pages: 152
Size: 5.50" wide x 8.50" long x 0.33" tall
Weight: 0.418
Language: English

Industry expert Peter Spielvogel leads the global Product Marketing team for the HP Operations Center (formerly OpenView Operations) product portfolio. Since starting his career twenty-five years ago developing software for financial services companies, he has held marketing, sales, and product management positions at Fortune 500 companies and several startups. Peter is ITIL v3 Foundation certified. He speaks internationally on IT Operations topics, including virtualization, automation, cloud computing, and consolidated operations. His education includes an MBA from the Tuck School of Business at Dartmouth and a BS in Engineering from Princeton University. He is based in Silicon Valley,… California.