Primer on Sustainability

ISBN-10: 1606496344
ISBN-13: 9781606496343
Edition: 2013
List price: $29.99 Buy it from $12.16
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Description: This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, 'What does Sustainability mean to the way we practice business?' A key characteristic is its  More...

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Book details

List price: $29.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 3/1/2014
Binding: Paperback
Pages: 172
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.748
Language: English

This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, 'What does Sustainability mean to the way we practice business?' A key characteristic is its concise, readable, comprehensive treatment of the complex issues sustainability raises for the business world. The goal of the book is to provide the reader an introduction to knowledge and skills they need to help organizations understand and act upon the principles of sustainability. The reader will also gain a deeper understanding of the relationships among business, society, and the environment. The approach of this book is to examine a variety of market failures and how different businesses choose to respond to them. It will explore strategies to correct these market failures - with improved product innovation, entrepreneurial activity, and government action. This book will also explore the techniques and tools of sustainability from a practical, business-oriented perspective. As an introduction to sustainability, this book will function to anchor the Business Expert Press sustainability collection, helping the reader appreciate its coherence and depth. This book is written for an advanced undergraduate and graduate-level business school reader, as well as for their professors. It will also find a readership with science, social science and engineering professors and students for courses on sustainability in those disciplines and with the management practitioner striving to build the competitive advantage sustainability can confer.

Jeanne M. McNett is a professor of management at Assumption College, in Worcester, Massachusetts. She earned a Ph.D. at the University of Massachusetts Amherst and an MBA at the Cass School of Business, City University, London. She has had expatriate assignments in Germany, the UK, Saudi Arabia, Japan, and Korea. Her interests include the role of culture in international business and the pedagogy of international management. Her publications include The Blackwell Encyclopedia of Management. Vol. VI: International Management, 2nd ed., Oxford, UK: Blackwell Publishing (2005); and The Blackwell Handbook of Global Management, Oxford, UK: Blackwell Publishing (2004). Her teaching, research and presentations have received many awards, including The Roethlisberger Best Paper of the Year Award from the Journal of Management Education and the Alpha Phi Alpha Teacher of the Year Award. Her articles have been included in journals and collections focused on teaching in the area of international business. She is an avid master rower and enjoys running, reading, and gardening.

Boston, MA; Founding Director of the D'Amore-McKim School of Business; Northeastern University;

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