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Fundamentals of Global Strategy A Business Model Approach

ISBN-10: 1606490729
ISBN-13: 9781606490723
Edition: N/A
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Description: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to  More...

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Book details

Publisher: Business Expert Press
Publication date: 5/1/2010
Binding: Paperback
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.078
Language: English

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. Key questions for analysis include: What markets and/or regions should a company compete in and why?; To what degree can and should products and services be standardized?; Is it advantageous to adopt a more or less uniform market positioning worldwide?; What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?; How can competitive responses be most effectively coordinated on a global basis?

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