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| Introduction: Why You Need This Book and How to Get the Most Out of It | |
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| Guerrilla Marketing: The Right Idea At The Right Time | |
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| Why You Have to Be a Guerrilla Marketer | |
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| An Authors Guide to an Industry on the Edge of Tomorrow | |
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| Weapons That Make You A Guerrilla | |
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| The Most Powerful Weapons in Your Arsenal | |
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| The Most Powerful Guerrilla Marketing Weapon: You (Priceless) | |
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| Your Books (Expensive) | |
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| Your Networks (Free) | |
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| Word of Mouth (Free) | |
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| The Most Powerful Weapons for Selling Your Books | |
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| Your Platform (Free) | |
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| Your Talks (Free or you get paid!) | |
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| Your Grand Tours (Free or you get paid!) | |
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| Publicity (Low cost) | |
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| The Most Powerful Weapons Inside You | |
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| Your Objectives (Free) | |
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| Nichecraft (Free) | |
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| Your Ideas (Free) | |
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| Your Creativity (Free) | |
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| Weapons That Make You a Guerrilla | |
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| Your Promotion Plan: The First Version (free) | |
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| Your Promotion Budget (Free) | |
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| Your Guerrilla Greenbacks (Free) | |
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| Your Promotion Plan The Final Version (Free) | |
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| Weapons Galore To Help You Sell More | |
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| More Powerful Publicity Weapons | |
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| Your Elevator Speech (Free) | |
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| Your Television Interviews (Free) | |
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| Your Radio Interviews (Free) | |
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| Your Print Interviews (Free) | |
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| Your satellite tours (Expensive) | |
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| Weapons That Prove You're a Guerrilla | |
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| Your Media/Speaker's Kit (Expensive) | |
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| Your Press Release (Free or low cost) | |
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| Your Web Site (Low cost) | |
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| Your Knowledge of Publishing and Promotion (Low cost) | |
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| Follow-ups (Free) | |
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| Your Evaluation Form (Free) | |
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| Your Publisher's Publicity Questionnaire (Free) | |
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| Fusion Marketing Weapons | |
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| Your Strategic Alliances (Free) | |
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| Window and In-store Displays (Free) | |
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| Fund-raisers (Free) | |
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| Your Annual Awards (Free) | |
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| Weapons That Use Technology to Help You | |
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| Your Tip of the Day (Expensive but you get paid!) | |
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| Online Booksellers (You get paid!) | |
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| Your Links and Directory Listings (Free) | |
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| Your Self-Writing Sequels (You get paid!) | |
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| Your Webcasts (Low cost) | |
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| Your Giveaways (Low cost) | |
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| Your Surveys (Free) | |
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| Your Discussion Groups (Free) | |
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| Your E-mail Signature (Free) | |
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| Your Snail- and E-maillng Lists (Free) | |
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| Weapons That Involve Your Books | |
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| Excerpts from Your Books (You get paid!) | |
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| New Editions of Your Books (You get paid!) | |
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| Reading Groups You Attend (You get paid!) | |
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| Promotional Copies (Free) | |
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| Your Titles (Free) | |
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| The Covers of Your Books (Expensive) | |
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| Illustrations (Low cost) | |
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| Your Acknowledgments (Free) | |
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| Your Bibliographies (Free and you get paid!) | |
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| Raffle Prizes (Free or low cost) | |
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| Merchandising (You get paid!) | |
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| Your Money-Back Guarantee (Low cost) | |
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| Weapons Made Possible by Your Ability to Write | |
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| Your Brochure (Low cost) | |
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| Your Newsletter (Free or you get paid!) | |
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| Your Articles and Short Stories (You get paid!) | |
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| Your Column (You get paid!) | |
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| Your E-mail Chain Letter (Free) | |
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| Your Book Reviews (You get paid [very little]!) | |
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| Op-ed Pieces and Letters to the Editor (Free) | |
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| Thank-you Notes (Free) | |
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| Handouts (Free or low cost) | |
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| Weapons Made Possible by Your Ability to Enlist Allies | |
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| Book Signings (Free) | |
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| Book Festivals (Free) | |
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| Your Special Events (Free) | |
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| Your Contests (Free) | |
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| Cooperation with Your Peers (Free) | |
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| Your Promotion Potlucks (Low cost) | |
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| Your Broken-in Walking Shoes (Low cost) | |
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| Weapons That Deliver Free Advertising | |
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| The Last Pages of Your Books (Free) | |
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| Bartering Stories for Space (Free) | |
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| Per-order Ads (Free) | |
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| Catalogs (Free) | |
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| Weapons That Are All About You | |
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| Weapons That Prove You're a Pro | |
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| Your Professionalism (Free) | |
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| Trade Shows (Expensive) | |
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| Professional Conferences (Expensive) | |
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| Your Memberships in Business Organizations (Low cost) | |
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| Your Memberships in Community-Service Groups (Free) | |
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| Weapons to Make Part of Your Identity | |
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| Your Passion for Books (Free and you get paid!) | |
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| Your Enthusiasm (Free) | |
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| Your Sense of Humor (Free) | |
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| Your Sense of Balance (Free) | |
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| Your Courage (Free) | |
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| Your Competitiveness (Free) | |
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| Your Speed (Free) | |
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| Your Flexibility (Free) | |
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| Your Smiles (Free) | |
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| Your Optimism (Free) | |
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| Weapons for Communicating Your Identity | |
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| Your Audios (Low cost) | |
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| Your Videos (Low cost) | |
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| Your Stationery (Free or low cost) | |
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| Your Business Cards (Low cost) | |
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| Your Bookmarks (Low cost) | |
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| Weapons for Building Your Invincible Marketing Machine | |
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| Your Identity (Free) | |
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| Your Slogan (Free) | |
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| Your Logo (Free) | |
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| Your Package (Free) | |
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| Branding Your Books (Free) | |
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| Your Promotion Calendar (Free) | |
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| The Great Adventure: Giving Yourself a Promotion | |
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| Resource Directory | |
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| The Guerrilla Marketing Weapons for Fiction and Nonfiction Listed in Order of Importance | |
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| How to Find the Publicist You Need | |
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| How Your Networks Can Help You | |
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| Sample Media Kit | |
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| The Timeline for a Publicity Campaign | |
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| Writer's Digest Publicity Questionnaire | |
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| The Top 100 Markets in the United States | |
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| Mike's Evaluation Form | |
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| About The Authors | |