Ultimate Guide to Link Building How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking

ISBN-10: 1599184427
ISBN-13: 9781599184425
Edition: 2012
List price: $21.95 Buy it from $10.95
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Description: This guide details a variety of web link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. It leaves no opportunity unexplored, and no link-building questions unanswered.

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Book details

List price: $21.95
Copyright year: 2012
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 3/1/2013
Binding: Paperback
Pages: 300
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.408
Language: English

This guide details a variety of web link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. It leaves no opportunity unexplored, and no link-building questions unanswered.

Acknowledgments
Foreword
Introduction
A Brief Introduction to Search, Links, and Link Building
A Brief History of Links and Search Engines
Enter Google
What Makes a Website Link-Worthy?
Link-Building Campaign Design
Planning Campaign Scope: Six Factors That Impact Campaign Design
Toward Effective Link-Building Campaign Metrics
Link Building as Search Engine Impact
Link Building as Market Engagement
Linkable Assets
Linkable Asset Analysis
Common Linkable Asset Categories
Identifying Competitor and Other Market-Determined Linkable Assets
A Process for Identifying and Evaluating Your Existing Linkable Assets
Link Opportunity Types
Going from Linkable Assets to Link Opportunity Types
Common Link Opportunity Types
How to Conduct a Link Opportunity Analysis for Your Keyword Space
Know Your Market-Defining Keywords (MDKWs)
Design Queries for Each Opportunity Type
Analyzing Your Results and Simple Recalibrations
Link Prospecting
Common Link-Prospecting Methods
Anatomy of a Productive Link-Prospecting Query
The Tilde: Advanced Operators in Link Prospecting
Competitor Backlink Prospecting
Tools for Pulling Competitor Backlinks
Automating Your Link Prospecting with RSS Aggregation
Set Up Several Keyword-Based RSS Monitors
List-Scrape Prospecting for Link Builders
List Hunting
Aligning Your Pitch with the Available List
A Note on Blog List Scraping
Spray and Pray?
Link Prospect Qualification
Qualifying Link Prospects Based on Available Metrics
The Tool for Faster Metrics-Based Qualification
Making "By-Hand" Prospect Qualifications
Tools for Faster By-Hand Qualification
55 Link-Opportunity Qualifiers
What Is Link Trust?
Spotting Signs of Trust
Relationship Building: Preciprocation, from Relationships to Links, and Developing Your Content Promotion Network
The Preciprocation Concept
Building Preciprocated Relationships into Links
Develop Your Content Promotion Network (to Tap into Others' Networks)
Overpreciprocating: The Dangers of Always Being the "Platform"
Analyzing Market Pains to Create Highly Linkable Content
How-Tos, Guides, and Other Informational Wonders for DIYers and Curious Prospects
Identifying Linkable Content in Your Market
Process and Tools for Identifying Linkable Content
Remember: Linkable Content Can Generate Conversions, Too!
Engaging Your Internal Thought Leaders and Subject Matter Experts
Tip-Based Content-How to Research, Scale, and Promote
Link Acquisition
Designing the Pitch: Before Sending Your Link Acquisition Emails
Warmer Relations: Sending "Preciprocation" Signals in Every Email
Demonstrating Concern for Their Audience's Needs
Suggesting "Mentions" or "Sharing" Instead of Requesting Links
How Much Customization Is Enough for Your Outreach?
Sending Your Emails: Gulp...Executing That Irrevocable Moment
Handling Outreach Responses: Ignores, Accepts, Declines, and Counters
Acquisition Tracking: Keeping Tabs on Your Efforts
Submission Acquisition: Covering Your Bases
Link Relationship Management Tools
What a Link Request Might Look Like
12 Elements of Irresistible Submission Requests
Putting the Pieces Together: Link-Building Campaign Templates
The Ultimate Resource Aggregation Piece
The Group Interview/Survey of Experts and Other Market Participants
Question Design: Warning... You Get What You Ask For
Your Own High-Quality, Lead-Generating, Brand-Building Content
Expert Engagement: The "Writing Assignment"
Free Products and Services: Contests, Donations, and Giveaways
Building Links and Expertise with Guest Post Placement Campaigns
Know Your Audience's Name
Brainstorm More Target Audiences
Quick Viability Check-"[Target Audience]" + intitle: "write for us"
Identify the Volume of Placement/Posting Opportunities
Gauge the Quality of Placement Opportunities
Quantify the Level of Expertise in Existing Guest-Published Content
Gently Cross-Examine the Client Before Signing That Contract
Tracking the Outreach Phase's "Moving Parts"
Outreach: What's Templatable, What's Not
Outreach Execution Advice
Broken Link-Building Campaigns
Search for 10 to 100s of Links Pages
Scrape Outbound Links from the Pages
Check the Status of Each Outbound Link
Recheck the Status of Each Dead Link for Final Verification
Gather Metrics for the Dead/Unresponsive Pages
Review Dead Pages by Hand
Pull and Qualify Dead Backlinks
Outreach
Link Equity Salvage Campaigns
Bulk Outreach and Link Building
From Link Builder to Email Marketer
Lists of Prospects Are Everywhere
Create Offers that Work at Scale
Write Powerful Pitch Templates
Simplify Your Prospect Qualifiers
Simplify Your Campaign Success Metrics
Educate Yourself on CAN-SPAM
How Reciprocal Links Can Be Viable
Link-Building Tools
More about Link Insight
Majestic SEO Site Explorer
Keyword Combiner
Ubersuggest
The URL Status Checker
Regex Filtering Tool
Pick Shortest URL Per Domain
List Comparison Tool-http://jura.wi.mit.edu/bioc/tools/compare.php
The Super Deduper-www.dedupelist.com
The Contact Finder-http://tools.citationlabs.com
Archive.org
The URL Opener-www.urlopener.com/index.php
The Link Prospector Tool
Six Link-Building Lessons from Our Peers
Bruce Clay
Christine Churchill
Debra Mastaler
Rand Fishkin
Joost de Valk
Mike Grehan
Link-Building Strategies: A Quick Reference for Brainstorming by Jon Cooper, http://pointblankseo.com
Basic Strategies
Content-Based Link-Building Strategies
Link Attraction
Helping Webmasters
Paid Strategies
College/Educational Links
Community Strategies
Community Projects
Leverage Existing Opportunities
Give
Develop Relationships
Traffic Drivers
Local
Linking Out
Conclusion
Epilogue
Resources
Link Building and SEO Glossaries
Index

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