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| Acknowledgments | |
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| Foreword | |
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| Introduction | |
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| A Brief Introduction to Search, Links, and Link Building | |
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| A Brief History of Links and Search Engines | |
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| Enter Google | |
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| What Makes a Website Link-Worthy? | |
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| Link-Building Campaign Design | |
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| Planning Campaign Scope: Six Factors That Impact Campaign Design | |
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| Toward Effective Link-Building Campaign Metrics | |
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| Link Building as Search Engine Impact | |
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| Link Building as Market Engagement | |
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| Linkable Assets | |
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| Linkable Asset Analysis | |
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| Common Linkable Asset Categories | |
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| Identifying Competitor and Other Market-Determined Linkable Assets | |
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| A Process for Identifying and Evaluating Your Existing Linkable Assets | |
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| Link Opportunity Types | |
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| Going from Linkable Assets to Link Opportunity Types | |
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| Common Link Opportunity Types | |
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| How to Conduct a Link Opportunity Analysis for Your Keyword Space | |
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| Know Your Market-Defining Keywords (MDKWs) | |
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| Design Queries for Each Opportunity Type | |
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| Analyzing Your Results and Simple Recalibrations | |
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| Link Prospecting | |
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| Common Link-Prospecting Methods | |
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| Anatomy of a Productive Link-Prospecting Query | |
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| The Tilde: Advanced Operators in Link Prospecting | |
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| Competitor Backlink Prospecting | |
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| Tools for Pulling Competitor Backlinks | |
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| Automating Your Link Prospecting with RSS Aggregation | |
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| Set Up Several Keyword-Based RSS Monitors | |
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| List-Scrape Prospecting for Link Builders | |
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| List Hunting | |
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| Aligning Your Pitch with the Available List | |
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| A Note on Blog List Scraping | |
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| Spray and Pray? | |
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| Link Prospect Qualification | |
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| Qualifying Link Prospects Based on Available Metrics | |
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| The Tool for Faster Metrics-Based Qualification | |
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| Making "By-Hand" Prospect Qualifications | |
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| Tools for Faster By-Hand Qualification | |
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| 55 Link-Opportunity Qualifiers | |
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| What Is Link Trust? | |
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| Spotting Signs of Trust | |
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| Relationship Building: Preciprocation, from Relationships to Links, and Developing Your Content Promotion Network | |
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| The Preciprocation Concept | |
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| Building Preciprocated Relationships into Links | |
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| Develop Your Content Promotion Network (to Tap into Others' Networks) | |
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| Overpreciprocating: The Dangers of Always Being the "Platform" | |
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| Analyzing Market Pains to Create Highly Linkable Content | |
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| How-Tos, Guides, and Other Informational Wonders for DIYers and Curious Prospects | |
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| Identifying Linkable Content in Your Market | |
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| Process and Tools for Identifying Linkable Content | |
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| Remember: Linkable Content Can Generate Conversions, Too! | |
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| Engaging Your Internal Thought Leaders and Subject Matter Experts | |
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| Tip-Based Content-How to Research, Scale, and Promote | |
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| Link Acquisition | |
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| Designing the Pitch: Before Sending Your Link Acquisition Emails | |
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| Warmer Relations: Sending "Preciprocation" Signals in Every Email | |
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| Demonstrating Concern for Their Audience's Needs | |
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| Suggesting "Mentions" or "Sharing" Instead of Requesting Links | |
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| How Much Customization Is Enough for Your Outreach? | |
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| Sending Your Emails: Gulp...Executing That Irrevocable Moment | |
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| Handling Outreach Responses: Ignores, Accepts, Declines, and Counters | |
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| Acquisition Tracking: Keeping Tabs on Your Efforts | |
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| Submission Acquisition: Covering Your Bases | |
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| Link Relationship Management Tools | |
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| What a Link Request Might Look Like | |
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| 12 Elements of Irresistible Submission Requests | |
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| Putting the Pieces Together: Link-Building Campaign Templates | |
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| The Ultimate Resource Aggregation Piece | |
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| The Group Interview/Survey of Experts and Other Market Participants | |
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| Question Design: Warning... You Get What You Ask For | |
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| Your Own High-Quality, Lead-Generating, Brand-Building Content | |
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| Expert Engagement: The "Writing Assignment" | |
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| Free Products and Services: Contests, Donations, and Giveaways | |
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| Building Links and Expertise with Guest Post Placement Campaigns | |
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| Know Your Audience's Name | |
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| Brainstorm More Target Audiences | |
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| Quick Viability Check-"[Target Audience]" + intitle: "write for us" | |
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| Identify the Volume of Placement/Posting Opportunities | |
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| Gauge the Quality of Placement Opportunities | |
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| Quantify the Level of Expertise in Existing Guest-Published Content | |
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| Gently Cross-Examine the Client Before Signing That Contract | |
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| Tracking the Outreach Phase's "Moving Parts" | |
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| Outreach: What's Templatable, What's Not | |
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| Outreach Execution Advice | |
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| Broken Link-Building Campaigns | |
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| Search for 10 to 100s of Links Pages | |
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| Scrape Outbound Links from the Pages | |
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| Check the Status of Each Outbound Link | |
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| Recheck the Status of Each Dead Link for Final Verification | |
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| Gather Metrics for the Dead/Unresponsive Pages | |
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| Review Dead Pages by Hand | |
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| Pull and Qualify Dead Backlinks | |
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| Outreach | |
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| Link Equity Salvage Campaigns | |
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| Bulk Outreach and Link Building | |
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| From Link Builder to Email Marketer | |
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| Lists of Prospects Are Everywhere | |
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| Create Offers that Work at Scale | |
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| Write Powerful Pitch Templates | |
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| Simplify Your Prospect Qualifiers | |
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| Simplify Your Campaign Success Metrics | |
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| Educate Yourself on CAN-SPAM | |
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| How Reciprocal Links Can Be Viable | |
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| Link-Building Tools | |
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| More about Link Insight | |
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| Majestic SEO Site Explorer | |
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| Keyword Combiner | |
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| Ubersuggest | |
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| The URL Status Checker | |
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| Regex Filtering Tool | |
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| Pick Shortest URL Per Domain | |
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| List Comparison Tool-http://jura.wi.mit.edu/bioc/tools/compare.php | |
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| The Super Deduper-www.dedupelist.com | |
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| The Contact Finder-http://tools.citationlabs.com | |
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| Archive.org | |
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| The URL Opener-www.urlopener.com/index.php | |
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| The Link Prospector Tool | |
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| Six Link-Building Lessons from Our Peers | |
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| Bruce Clay | |
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| Christine Churchill | |
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| Debra Mastaler | |
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| Rand Fishkin | |
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| Joost de Valk | |
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| Mike Grehan | |
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| Link-Building Strategies: A Quick Reference for Brainstorming by Jon Cooper, http://pointblankseo.com | |
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| Basic Strategies | |
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| Content-Based Link-Building Strategies | |
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| Link Attraction | |
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| Helping Webmasters | |
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| Paid Strategies | |
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| College/Educational Links | |
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| Community Strategies | |
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| Community Projects | |
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| Leverage Existing Opportunities | |
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| Give | |
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| Develop Relationships | |
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| Traffic Drivers | |
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| Local | |
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| Linking Out | |
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| Conclusion | |
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| Epilogue | |
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| Resources | |
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| Link Building and SEO Glossaries | |
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| Index | |