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Preface | |
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Introduction to Personal Training | |
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What Do Personal Trainers Do? | |
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Meet the Experts | |
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Who Is Your Market? | |
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Is This Business for You? | |
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Credibility and Credentials | |
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Continuing Education | |
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Designing Your Business | |
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Business Plan Elements | |
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To Market, to Market | |
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The Competitor You Can't See | |
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Committed Long Term | |
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The Industry's Showcase | |
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Selling Related Products | |
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Establishing Policies and Procedures | |
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Cancellation Policy | |
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Late Policy | |
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Think About the Unthinkable | |
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Are You Liable? | |
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Are You on a Mission? | |
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Structuring Your Business | |
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Legal Structure | |
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Business Insurance | |
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Licenses and Permits | |
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Professional Advisors | |
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What's In a Name? | |
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Locating and Setting Up Your Business | |
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Independence or Autonomy? | |
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Recreation and Community Centers | |
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Home Gyms | |
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Personal Training Studios and Private Gyms | |
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Mobile Gym Units | |
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The Great Outdoors | |
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Commercial Facilities | |
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Operating in Cyberspace | |
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Setting Up Your Website | |
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Getting Outside Help | |
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Computer-Based Training Tools | |
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Email Dos and Don'ts | |
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Boosting Traffic | |
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Website Disclaimer | |
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Create Social Media Presence in 19 Baby Steps | |
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Making Use of Heavy Traffic Sites | |
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Where's My Tribe? | |
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Baby Steps | |
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Words Are Hooks | |
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How Are the Pros Using Social Media? | |
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Good Habits Die Hard | |
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Building Relationships Takes Time | |
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Setting Yourself Apart | |
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Trends | |
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Zumba | |
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Destination Venues | |
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Group Training | |
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TRX | |
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Yoga, Stretching Arts, and Preventative Therapy | |
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Baby Boomer Fitness | |
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Wellness Coaching | |
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Functional Training | |
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At the Core | |
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Choosing a Niche | |
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Consider Your Strengths and Likes | |
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Startup Expenses and Financing | |
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Sources of Startup Funds | |
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Equipping Your Business | |
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Telecommunications | |
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Office Supplies | |
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Exercise Equipment | |
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Vehicle | |
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Adding It All Up | |
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Staffing: Maximizing Your Human Resources | |
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Where to Look | |
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Evaluating Applicants | |
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Once They're on Board | |
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Paying Your Employees | |
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Employee Benefits | |
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Employees or Independent Contractors? | |
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Noncompete and Confidentiality Agreements | |
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Building Client Relationships | |
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The Initial Consultation | |
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As the Boss | |
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Critical Documents | |
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Informed Consent, Release, and Assumption of Risk | |
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Physician Consent/Clearance | |
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Fitness Assessment | |
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Client Records | |
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Keeping Your Clients Motivated | |
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Clients as Allies | |
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Can Clients Reach You? | |
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Advertising and Marketing | |
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Marketing 101 | |
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Getting the Word Out | |
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Direct Mail | |
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Collateral Materials | |
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The Real Gold Mine | |
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Medical Referral Programs | |
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Ideas for Promoting Your Business | |
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Is It Newsworthy? | |
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Give It Away | |
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Selling Your Business | |
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Be Prepared | |
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Assessing Your Results | |
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Fiscal Fitness | |
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Pricing Your Services | |
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Payment Methods | |
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Accepting Credit and Debit Cards | |
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Setting Credit Policies | |
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Billing | |
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Keeping Records | |
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Ask Before You Need | |
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Tales from the Trenches | |
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Know What Your Clients Know | |
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Sleep Research Is Hot Right Now! | |
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Stay Flexible | |
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Assign Homework | |
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Pick Up After Your Clients | |
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Invest in Education | |
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You Are Not Your Client | |
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Maintain a Client Base | |
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Don't Throw It Away | |
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Decide How Much You're Willing to Work | |
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Be Your Own Advertisement | |
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Advantages to Staying in Shape as a Trainer | |
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Give Gifts That Come Back to You | |
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Goals and Continuing Projects | |
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Mentorship from Seasoned Experts | |
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Appendix: Personal Training Resources | |
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Consultants and Other Experts | |
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Credit Card and Other Payment Processing Services | |
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Equipment, Supplies, and Services | |
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Fitness Organizations | |
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Health-Related Associations and Government Agencies | |
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Magazines, Books, and Other Publications | |
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Miscellaneous Resources | |
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Performing Rights Organizations | |
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Social Media Experts | |
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Software and Web-Based Tools and Services | |
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Successful Personal Trainers | |
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Useful Websites | |
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Glossary | |
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Index | |