Start Your Own Personal Training Business Your Step-by-Step Guide to Success

ISBN-10: 1599184265
ISBN-13: 9781599184265
Edition: 3rd 2012
List price: $19.95
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Description: As people become more aware of the importance of living a healthy lifestyle, personal trainers are in high demand. This popular guide covers the nuts and bolts of starting a personal training business, including everything from establishing a  More...

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Book details

List price: $19.95
Edition: 3rd
Copyright year: 2012
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 5/8/2012
Binding: Paperback
Pages: 225
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

As people become more aware of the importance of living a healthy lifestyle, personal trainers are in high demand. This popular guide covers the nuts and bolts of starting a personal training business, including everything from establishing a business plan to getting certified to finding a profitable niche. The scoop on the latest health and wellness trends keep new trainers on the cutting edge in a rapidly changing and expanding market. Plus, it offers value-added services such as nutrition consultation, massage, online consultation and wellness coaching. Tips from professional trainers provide insight on building solid client relationships, avoiding burnout, implementing powerful marketing plans, what to expect during day-to-day operations and how to hire new trainers.Entrepreneur Pressis a leading small to midsized business trade publisher, provides aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge—ultimately, leading them from business idea to business success.

Preface
Introduction to Personal Training
What Do Personal Trainers Do?
Meet the Experts
Who Is Your Market?
Is This Business for You?
Credibility and Credentials
Continuing Education
Designing Your Business
Business Plan Elements
To Market, to Market
The Competitor You Can't See
Committed Long Term
The Industry's Showcase
Selling Related Products
Establishing Policies and Procedures
Cancellation Policy
Late Policy
Think About the Unthinkable
Are You Liable?
Are You on a Mission?
Structuring Your Business
Legal Structure
Business Insurance
Licenses and Permits
Professional Advisors
What's In a Name?
Locating and Setting Up Your Business
Independence or Autonomy?
Recreation and Community Centers
Home Gyms
Personal Training Studios and Private Gyms
Mobile Gym Units
The Great Outdoors
Commercial Facilities
Operating in Cyberspace
Setting Up Your Website
Getting Outside Help
Computer-Based Training Tools
Email Dos and Don'ts
Boosting Traffic
Website Disclaimer
Create Social Media Presence in 19 Baby Steps
Making Use of Heavy Traffic Sites
Where's My Tribe?
Baby Steps
Words Are Hooks
How Are the Pros Using Social Media?
Good Habits Die Hard
Building Relationships Takes Time
Setting Yourself Apart
Trends
Zumba
Destination Venues
Group Training
TRX
Yoga, Stretching Arts, and Preventative Therapy
Baby Boomer Fitness
Wellness Coaching
Functional Training
At the Core
Choosing a Niche
Consider Your Strengths and Likes
Startup Expenses and Financing
Sources of Startup Funds
Equipping Your Business
Telecommunications
Office Supplies
Exercise Equipment
Vehicle
Adding It All Up
Staffing: Maximizing Your Human Resources
Where to Look
Evaluating Applicants
Once They're on Board
Paying Your Employees
Employee Benefits
Employees or Independent Contractors?
Noncompete and Confidentiality Agreements
Building Client Relationships
The Initial Consultation
As the Boss
Critical Documents
Informed Consent, Release, and Assumption of Risk
Physician Consent/Clearance
Fitness Assessment
Client Records
Keeping Your Clients Motivated
Clients as Allies
Can Clients Reach You?
Advertising and Marketing
Marketing 101
Getting the Word Out
Direct Mail
Collateral Materials
The Real Gold Mine
Medical Referral Programs
Ideas for Promoting Your Business
Is It Newsworthy?
Give It Away
Selling Your Business
Be Prepared
Assessing Your Results
Fiscal Fitness
Pricing Your Services
Payment Methods
Accepting Credit and Debit Cards
Setting Credit Policies
Billing
Keeping Records
Ask Before You Need
Tales from the Trenches
Know What Your Clients Know
Sleep Research Is Hot Right Now!
Stay Flexible
Assign Homework
Pick Up After Your Clients
Invest in Education
You Are Not Your Client
Maintain a Client Base
Don't Throw It Away
Decide How Much You're Willing to Work
Be Your Own Advertisement
Advantages to Staying in Shape as a Trainer
Give Gifts That Come Back to You
Goals and Continuing Projects
Mentorship from Seasoned Experts
Appendix: Personal Training Resources
Consultants and Other Experts
Credit Card and Other Payment Processing Services
Equipment, Supplies, and Services
Fitness Organizations
Health-Related Associations and Government Agencies
Magazines, Books, and Other Publications
Miscellaneous Resources
Performing Rights Organizations
Social Media Experts
Software and Web-Based Tools and Services
Successful Personal Trainers
Useful Websites
Glossary
Index

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