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| To the Reader | |
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| Be Prepared to Be Prepared: Before Seeking Financing | |
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| Organize Your Information Needs | |
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| Get a Certified Public Accountant to Set Up Your Books | |
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| Key Steps to Obtain Financing | |
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| What Do Bankers Want? | |
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| What Do Potential Investors Want? | |
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| The Financial Statements: Income Statement, Balance Sheet, Statement of Cash Flows | |
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| The Three Basic Financial Statements | |
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| Where Do the Numbers Come From? | |
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| Accrual Accounting vs. Cash Accounting | |
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| The Balance Sheet or Statement of Position | |
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| The Income Statement or Profit & Loss | |
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| Statement of Cash Flows | |
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| How the Financial Statements Interact | |
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| Reading and Analyzing Financial Statements: Ratios, Comparisons, Common-Sizing, and More | |
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| What is Financial Analysis? | |
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| The Importance of Context | |
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| Basic Financial Analysis Tools | |
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| Trend Analysis | |
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| Ratio Analysis | |
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| Reading and Writing Footnotes | |
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| Using the Financials to Manage Your Business: Forecasts, Budgets, Pro Formas, and More | |
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| Setting the Context: Part One of the Business Plan | |
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| Forecasting: Current and Anticipated Conditions | |
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| Sales and Expense Forecasting | |
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| The Pro Forma P&L | |
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| The Pro Forma Cash Flow | |
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| The Budget and Beyond: Part Two of the Business Plan | |
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| Managing by and to the Budget: Deviation Analysis | |
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| Controlling Inventory and Receivables | |
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| Digression on Credit and Collections | |
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| Using the Financials to Finance Your Business: How To Secure the Right Bank Financing at the Right Time for Your Business | |
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| Startup Financing: A Special Case | |
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| Determine How Much You Need | |
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| Credit, Capital, or a Mix? | |
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| Where to Find Capital | |
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| Debt Management and Financing | |
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| Types of Bank Loans | |
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| What Do Bankers Look For? | |
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| Resources: What Other Investors Look for in a Financing Proposal | |
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| What Do Investors Look For? | |
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| Lists of Investors and Their Requirements-and Costs | |
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| Institutional Venture Investors | |
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| IPOs, Reverse Mergers, and Other Exotica | |
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| Conclusion | |
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| Glossary | |
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| Index | |