Creating Great Visitor Experiences A GUIDE for MUSEUMS, PARKS, ZOOS, GARDENS and LIBRARIES

Name: Creating Great Visitor Experiences A GUIDE for MUSEUMS, PARKS, ZOOS, GARDENS and LIBRARIES
Price: 6.74 USD
Availability: InStock
ISBN: 9781598741698

ISBN-10: 1598741691

ISBN-13: 9781598741698

Edition: 2007

Authors: Stephanie Weaver

List price: $32.95

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Description:

Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and…

Book details

List price: $32.95
Copyright year: 2007
Publisher: Routledge
Publication date: 6/15/2008
Binding: Paperback
Pages: 208
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English



the need for change



Competing in an experience-driven world



the bear on the bicycle: the customer experience defined 2 Your customers and your staff



What do they want?



Getting them to come back



What's in a name? Defining your brand



Putting people first


Your site Breaking it down:


8 steps to a better visitor experience



Invitation-Designing for your guests



Welcome-Dust off your first impression



Orientation-Lost in space



Comfort-From toilets to typefaces



Communication-Craft your words carefully



Sensation-Fun and the five senses



Common Sense-Using your head



Finale-Take a bow


How to use this book


Instructions & calendar outlines


Exercises and Resources