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Introduction | |
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Your Music Business | |
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Music Business History | |
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Reality Check: This Is How You Earn Money Today | |
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What Is Your Business? | |
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So What Is Your Business? | |
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But Why Do I Care about All of This Business? I Just Want to Make Music! | |
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The Principles of Business | |
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Business and Money | |
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Breakeven Point | |
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Cost and Value | |
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Increasing Your Income | |
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Increasing Your Top Line | |
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Decreasing Your Middle Line | |
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Infrastructure and Implementation | |
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Infrastructure: Stuff You Need | |
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Implementation: Making It Happen | |
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How to Set Up a Business | |
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Sole Trader (Sometimes Called Sole Proprietor) | |
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Partnership | |
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Limited Liability Partnership | |
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Corporation (with Limited Liability) | |
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Doing Business As | |
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Other Liability Issues | |
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Location, Location, Location | |
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Setting Up Your (Virtual) Office | |
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When Physical Location Is Important | |
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Choosing the Right Tools-But First | |
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Basics | |
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Physical Storage | |
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Electronic Storage | |
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The Written Word | |
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Sums | |
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Coordination | |
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Choosing the Right Tools | |
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Hardware: What Tool Will You Use to Do Your Work? | |
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Desktop | |
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Laptop | |
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Ultra Portable | |
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PDA/Cell Phone | |
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Internet Cafe | |
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Cloud Computing: What Is It and Why Does It Matter? | |
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Cloud Computing: What Is It? | |
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Why Is This Different? Why Is This a Step Forward? | |
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To Synchronize or Not to Synchronize | |
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Email and the Cloud | |
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Calendars and the Cloud | |
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VoIP: Cloud Computing for Phones? | |
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Who Offers These Sorts of Cloud Services? | |
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Hardware Costs | |
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Why Hasn't Everyone Else Done This Already? | |
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Desktop Computing | |
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What's Good about Desktop Computing? | |
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What's Bad about Desktop Computing? | |
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Making the Choice between the Cloud and the Desktop | |
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File Format | |
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Which File Formats Should I Use? | |
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Which File Formats Should I Avoid? | |
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So How Do I Get Set Up? | |
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Making the Choice between Cloud Providers | |
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Setting Up the Cloud Office: How's It Done? | |
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First Steps: Sign Up | |
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Setting Up Easy URLs | |
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Setting Up Email | |
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Setting Up New Users | |
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What's Next? | |
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Working with Other People | |
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Band Partnership Agreement: Considerations | |
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When Do You Need a Band Agreement? | |
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When Don't You Need an Agreement? | |
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The Band Partnership Agreement in Detail | |
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Band Partnership Agreement: Example Wording | |
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Gigs | |
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Example Gig Contract | |
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Working with Other Musicians | |
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Live Performances | |
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Recordings | |
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Manager | |
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Money | |
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Obligations and Duties | |
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Term of the Contract | |
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Post-Term Payments | |
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Staff | |
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Remote Workers | |
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Hiring Individuals in Person | |
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Running Your Business Online | |
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Website | |
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Selling | |
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Mailing List | |
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Embedded Calendar | |
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Syndicated Feeds | |
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Forums | |
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Contact | |
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Setting Up Your Website | |
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Getting a URL | |
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Finding the Right Host | |
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Dedicated IP Address | |
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Creating Content | |
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Bad Habits | |
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Getting onto Google | |
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Social Networking Sites | |
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Advertising | |
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Local Advertising/Specifically Targeted Advertising | |
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Online Advertising | |
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Wider/National Advertising | |
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Search Engine Advertising | |
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Google AdWords | |
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Go Do It Now | |
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A Warning about Advertising | |
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Accounts, Records, and All Those Pieces of Paper You Need to Keep | |
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Why Do We Care about Accounts and Records? | |
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Paper Trail, Audits, and Records | |
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Paper Trail and Records | |
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Audits | |
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Drawing Up Accounts | |
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Elements in Accounts | |
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Cash Flow | |
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Balance Sheet | |
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Valuing Assets | |
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Accounting Tools | |
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Government and Officialdom: You Ain't Gonna Fight the Law | |
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Tax | |
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Personal Taxes | |
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Social Charges (Including National Insurance Contributions) | |
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Corporate Taxes | |
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Capital Taxes | |
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Sales Tax | |
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Tax Avoidance and Tax Evasion | |
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Vehicle Tax | |
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Insurance and Public Liability | |
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Data Protection | |
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Criminal Records Bureau | |
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Age, Gender, Disability, and Race Discrimination | |
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U.S. Copyright | |
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Performing Rights/Mechanical Rights Organizations | |
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BMI | |
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American Society of Composers, Authors and Publishers | |
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Sesac | |
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Harry Fox Agency | |
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MCPS-PRS Alliance | |
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Society of Composers, Authors and Music Publishers of Canada | |
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Index | |