Communicating Nature How We Create and Understand Environmental Messages

ISBN-10: 1597260681
ISBN-13: 9781597260688
Edition: 2nd 2006
Authors: Julia B. Corbett
List price: $37.50 Buy it from $25.98
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Description: A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the  More...

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Book details

List price: $37.50
Edition: 2nd
Copyright year: 2006
Publisher: Island Press
Publication date: 11/6/2006
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.452
Language: English

A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"? Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations. The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.

Acknowledgments
Introduction
The Formation of Environmental Beliefs
Development of Environmental Belief Systems
Childhood and Nature
Sense of Place
Historical and Cultural Context
Conclusion
A Spectrum of Environmental Ideologies
Unrestrained Instrumentalism
Conservationism
Preservationism
Ethics and Values-driven Ideologies
Animals Rights
Land-based Ethics
Transformative Ideologies
Ecological Sensibility
Deep Ecology
Social Ecology
Ecofeminism
Native American Ideologies
Eastern Traditions
Conclusion
The Links between Environmental Attitudes and Behaviors
Environmental Attitudes and the People Who Hold Them
Opinions and the Environment
Environmental Concern over Time
Environmental Knowledge
The Links between Attitudes and Behaviors
Influences upon Attitude
Types of Pro-environmental Behavior
Predicting Behavior
Approaches to Changing Behavior
Conclusion
Work and Consumer Culture
Work versus Leisure
This Thing Called Work
Working...to Shop
Working...toward Leisure
Consumption and Daily Life
Development of the "Buyosphere"
Why We Buy
Consumption as Process, Not Purchase
Working or Playing in Nature
Conclusion
Leisure in Nature as Commodity and Entertainment
Leisure: Busy and Commodified
Local Landscapes
A Long Affair with Lawns and Landscapes
Local Parks
Entertainment
What Disney Has Given Us
Television and Films
Tourism
Pilgrims and Pilgrimages
The Visual, Consumable Vacation
The Development of Tourism
The Management of Tourists and Their Experiences
Ecotourism
Conclusion
Faint-Green: Advertising and the Natural World
Four Types of Ads Featuring the Environment
Nature-as-Backdrop
Green Product Attributes
Green Image
Environmental Advocacy
Ads with Combined Appeals
How "Green" Is the Appeal of Ads?
The Phenomenon-and Oxymoron-of "Green" Advertising
The Business of Advertising
Advertising and Education
The Psychology of Advertising
Nature as a Selling Tool
Narcissism in Ads
Nature as Sublime
Disconnecting from Nature
Psychological Elements Working Together
Conclusion
Communicating the Meaning of Animals
Animals as Symbols and Shorthand
Why Do Animals Matter to Us?
Predators
Attitudes toward Animals
Perceptions of Animals
Animal Knowledge
Good Animal, Bad Animal
Neoteny
Anthropomorphism
Ethical Relations and Animal "Rights"
Mass Media Messages and Animals
News and Animals
Animals and Advertising
Zoos
The Historical Legs of Zoos
On Display
Conclusion
News Media
News and Social Reality
How Environmental Stories Reach the Media
The Environment Beat
Information Subsidies
How the Media Choose News
Journalists as "Gatekeepers"
Journalistic Norms: Fairness and Objectivity
News Values
Event-driven
Economic Constraints and Advertising Influences
How the Media Report Environmental Stories
Story Construction
News Sources
Community Structure and Self-interest
How the Media Frame Environmental Stories
Subjective Selection of "Objective" Facts
Internal and External Influences on News Frames
Types and Characteristics of News Frames
Frames Influence Audience Perceptions
"Guard Dog" Media and Social Change
Conclusion
Battle for Spin: The Public Relations Industry
The PR Goals of Government
The PR Goals of Business
Public Relations: Objectives, Strategies, and Tactics
Public Relations within Organizations
Strategies and Tactics: Getting the Green Word Out
Conclusion
Communication and Social Change
Changing the Dominant Social Paradigm to an Environmental One
A Taxonomy of Environmental Groups
Informal or Grassroots Groups
Formal or Institutional Groups
Lessons for Movement Communication
Within the Individual
Within the Message
Within the Message Environment
Tactical Communication Choices
Member Communication
Communication with News Media
Partial Success for the Environmental Movement
A New Vision for the Communication of Environmental Change
Endnotes
Index

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