Best Practices for Graphic Designers, Grids and Page Layouts An Essential Guide for Understanding and Applying Page Design Principles

ISBN-10: 1592537855

ISBN-13: 9781592537853

Edition: 2012

Authors: Amy Graver, Ben Jura

List price: $29.99 Buy it from $17.99
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Description:

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
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Book details

List price: $29.99
Copyright year: 2012
Publisher: Quarto Publishing Group USA
Publication date: 7/1/2012
Binding: Paperback
Pages: 192
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

Introduction
Vignelli Associates: Approach to Grid-based Design
Elements of a Grid System
An Overview
Oikos Associate: Turning the Grid into a Focal Point
Basic Structures Single-Column/Manuscript Grids
Multicolumn Grids
Modular Grids
Hierarchical Grids
Baseline Grids
Compound Grids
Uppercase Magazine: Multicolumn Flexibility
Behind the Grid
An Overview
Type & Column Widths
How Magazine: Designing for Designers
Type & Vertical Increments
Type & Balance in Columns
The Golden Section
Lucid Design: The Twelve-Column Grid & Website Design
Hierarchy/Organization of Information
An Overview
Organizing the Content
Scale & Impact
Typographic Techniques Can Impact Flow
Negative Space As a Map
Using Relative Position to Establish Importance
Color Can Bring Content Forward, or Push It Back
Brandon Bird Design: Grids on Display
Elements: A Modular System to Ease Line Extension
The Official Manufacturing
Company: Divisions in Space Form Content Areas
Page Structure
An Overview
Size & Shape of the Page
Page Margins
Caserta Design: Layout That Evokes an Emotional Response
Live Area: Page Size
Symmetry & Composition
Folds & Relationship of Content Across Pages
Production Considerations
Under Consideration: Grouping with Grids
Content Structure
An Overview
Development of Read/Progression of Info
Grouping Information
Rhythm & Flow
Pacing
Memo Productions: Content Is King
Alexander Isley, Inc.: Illustration Grouped with Text
Here Design: Illustrations
Add Flavor to Layouts
Relationship of Design Components
An Overview
How Text & Image Can
Be Separated How Text & Image Can
Be Unified Space Scale
804: Spatial Flexibility
Wired Magazine: Design Fidelity Across Platforms
Type as Image
An Overview
Hand Lettering & Illustrative Typography
Caption Treatment
Pull Quotes
Folios & Wayfinding
Matador: Layout with a Typographic Focus
Color
An Overview
Color As a Unifying Element
Color As an Organizational Tool
Adams Morioka: For the Love of Color
Breaking the Rules
An Overvieiv
Grid Deconstruction
Optical Composition
Organic Design
Modern Dog: Design
Organically But Think
Rationally
About the Authors
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