Logo Design A Hands-On Guide to Creating Logos

ISBN-10: 1592532349
ISBN-13: 9781592532346
Edition: 2006 (Workbook)
List price: $25.00 Buy it from $5.00
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Description: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development  More...

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Book details

List price: $25.00
Copyright year: 2006
Publisher: Quayside
Publication date: 3/1/2006
Binding: Paperback
Pages: 240
Size: 9.00" wide x 8.75" long x 0.75" tall
Weight: 1.892
Language: English

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

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