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Art of the Start 2. 0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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ISBN-10: 1591847842

ISBN-13: 9781591847847

Edition: N/A

Authors: Guy Kawasaki

List price: $29.95
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Description:

Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke…    
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Book details

List price: $29.95
Publisher: Penguin Group (USA) Incorporated
Publication date: 3/3/2015
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.