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Netflixed The Epic Battle for America's Eyeballs

ISBN-10: 1591846595
ISBN-13: 9781591846598
Edition: N/A
Authors: Gina Keating
List price: $17.00 Buy it from $9.09
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Description: The inside story of Netflix’s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD  More...

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Book details

List price: $17.00
Publisher: Penguin Publishing Group
Publication date: 9/24/2013
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.75" long x 1.00" tall
Weight: 0.594
Language: English

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Prologue
A Shot in the Dark (1997-1998)
The Good, the Bad, and the Ugly (1998-1999)
The Gold Rush (1999-2000)
War of the Worlds (2001-2003)
The Professional (2003-2004)
Some Like it Hot (2004-2005)
Wall Street (2004-2005)
Kick Ass (2004-2005)
The Best Years of Our Lives (2005-2006)
The Empire Strikes Back (2006-2007)
The Incredibles (2006-2009)
High Noon (2007-2008)
The Great Escape (2007-2009)
True Grit (2009-2010)
Cinema Paradiso
Epilogue
Afterword
Acknowledgments
A Note on Sources
Bibliography
Index

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