Trust Me, I'm Lying Confessions of a Media Manipulator

Name: Trust Me, I'm Lying Confessions of a Media Manipulator
Price: 3.62 USD
Availability: InStock
ISBN: 9781591846284

ISBN-10: 1591846285

ISBN-13: 9781591846284

Edition: 2013

Authors: Ryan Holiday

List price: $24.00

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Description:

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, a media manipulator like Ryan Holiday. In a world where blogs control and distort the news, his job is to control blogs—as much as any one person can. In today’s culture…Blogs likeGawker, BuzzfeedandThe Huffington Postdrive the media agenda.Bloggers are slaves to money, technology, and deadlines.Manipulators wield these levers to shape everything you read, see and watch—online and off.Why did…

Book details

List price: $24.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 7/2/2013
Binding: Paperback
Pages: 288
Size: 5.51" wide x 8.43" long x 0.83" tall
Weight: 0.616
Language: English



Preface


Introduction



Feeding the Monster How Blogs Work



Blogs Make the News



How To Turn Nothing into Something in Three Way-Too-Easy Steps



The Blog Con: How Publishers Make Money Online



Tactic #1: Bloggers Are Poor; Help Pay Their Bills



Tactic #2: Tell Them What They Want to Hear



Tactic #3: Give Them What Spreads, Not What's Good



Tactic #4: Help Them Trick Their Readers



Tactic #5: Sell Them Something They Can Sell (Exploit the One-Off Problem)



Tactic #6: Make it all about the Headline



Tactic #7: Kill 'Em with Pageview Kindness



Tactic #8: Use The Technology Against Itself



Tactic #9: Just Make Stuff Up (Everyone Else is Doing It)



The Monster Attacks What Blogs Mean



Irin Carmon, The Daily show, and Me: The Perfect Storm of how Toxic Blogging can be



There Are Others: The Manipulator Hall of Fame



Cute But Evil: Online Entertainment Tactics That Drug You and Me



The Link Economy: The Leveraged Illusion of sourcing



Extortion Via the Web: Facing the Online Shakedown



The Iterative Hustle: Online Journalism's Bogus Philosophy



The Myth Of Corrections



Cheering On Our Own Deception



The Dark Side of Snark: When Internet Humor Attacks



The 21st-Century Degradation Ceremony: Blogs as Machines of Hatred and Punishment



Welcome to Unreality



How to Read a Blog: An Update on Account of all the Lies


Conclusion: So … Where to from Here?


Acknowledgments








Notes


Works Cited


Further Reading


Index