Killing Giants 10 Strategies to Topple the Goliath in Your Industry

Name: Killing Giants 10 Strategies to Topple the Goliath in Your Industry
Price: 3.67 USD
Availability: InStock
ISBN: 9781591846277

ISBN-10: 1591846277

ISBN-13: 9781591846277

Edition: N/A

Authors: Stephen Denny

List price: $23.00

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Description:

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale…

Book details

List price: $23.00
Publisher: Penguin Publishing Group
Publication date: 5/28/2013
Binding: Paperback
Pages: 256
Size: 5.46" wide x 8.40" long x 0.67" tall
Weight: 0.550
Language: English



Preface


Introduction: On Killing Giants



Thin Ice



Speed



Winning in the Last Three Feet



Fighting Dirty



Eat the Bug



Inconvenient Truths



Polarize on Purpose



Seize the Microphone



All the Wood Behind the Arrow(S)



Show Your Teeth



Lessons, Big Ideas, and Where to Go from Here


Acknowledgments


Index