x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Can't Buy Me Like How Authentic Customer Connections Drive Superior Results

ISBN-10: 1591845777
ISBN-13: 9781591845775
Edition: 2014
List price: $25.95 Buy it from $0.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Every marketer and CEO has felt the ground shifting beneath their feet. Most have responded by either doubling down on increasingly inefficient advertising or by putting blind faith in the supposed mystical powers of social media. Only the most  More...

Used Starting from $14.14
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $25.95
Copyright year: 2014
Publisher: Penguin Publishing Group
Publication date: 3/7/2013
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.50" long x 1.00" tall
Weight: 1.100
Language: English

Every marketer and CEO has felt the ground shifting beneath their feet. Most have responded by either doubling down on increasingly inefficient advertising or by putting blind faith in the supposed mystical powers of social media. Only the most thoughtful brands have followed a third path—the only path to meaningful returns in the dawning Relationship Era. To remain relevant and sustain growth, businesses must now create and cultivate authentic customer relationships, based on shared values, in all they do. For example:Patagonia, as part of its dedication to the environment, increases loyalty by urging customers not to buy its products.Secret gained market share by launching a movement to champion strong women.Krispy Kreme has built a near cult of loyal Facebook fans, obliterating the need for paid advertising.Zappos, which couldn’t afford to advertise, made customer relationships the focus of its marketing.Drawing on proprietary research and decades of experience, Garfield and Levy show how brands can outperform their competitors and inspire their employees— while also spending fewer marketing dollars.

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×