Personal MBA Master the Art of Business

ISBN-10: 1591845572
ISBN-13: 9781591845577
Edition: N/A
Authors: Josh Kaufman
List price: $18.00 Buy it from $15.53
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Description: Master the fundamentals, hone your business instincts, and save a fortune in tuition.The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements  More...

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Book details

List price: $18.00
Publisher: Penguin Publishing Group
Publication date: 8/28/2012
Binding: Paperback
Pages: 464
Size: 5.25" wide x 8.25" long x 1.50" tall
Weight: 1.100
Language: English

Master the fundamentals, hone your business instincts, and save a fortune in tuition.The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Key Terms
A Note to the Reader
Introduction: Why Read this Book?
You Don't Need to Know It All
No Experience Necessary
Questions, Not Answers
Mental Models, Not Methods
My "Personal" MBA
A Self-Directed Crash Course in Business
The Wheat and the Chaff
The Personal MBA Goes Global
Munger's Mental Models
Connecting the Dots
For the Skeptics
Should You Go to Business School?
Three Big Problems with Business Schools
Delusions of Grandeur
Your Money AND Your Life
Breaking Out the Benjamins
What an MBA Will Actually Get You
Where Business Schools Came From
In Search of Distribution
Playing with Fire
No Reason to Change
The Single Benefit of Business Schools
I Owe, I Owe-It's Off to Work I Go
A Better Way
What You'll Learn in This Book
How to Use This Book
Value Creation
The Five Parts of Every Business
Economically Valuable Skills
The Iron Law of the Market
Core Human Drives
Status Seeking
Ten Ways to Evaluate a Market
The Hidden Benefits of Competition
The Mercenary Rule
The Crusader Rule
Twelve Standard Forms of Value
Form of Value #1: Product
Form of Value #2: Service
Form of Value #3: Shared Resource
Form of Value #4: Subscription
Form of Value #5: Resale
Form of Value #6: Lease
Form of Value #7: Agency
Form of Value #8: Audience Aggregation
Form of Value #9: Loan
Form of Value #10: Option
Form of Value #11: Insurance
Form of Value #12: Capital
Hassle Premium
Perceived Value
Modularity
Bundling and Unbundling
Prototype
The Iteration Cycle
Iteration Velocity
Feedback
Alternatives
Trade-offs
Economic Values
Relative Importance Testing
Critical Assumptions
Shadow Testing
Minimum Viable Offer
Incremental Augmentation
Field Testing
Marketing
Attention
Receptivity
Remarkability
Probable Purchaser
Preoccupation
End Result
Qualification
Point of Market Entry
Addressability
Desire
Visualization
Framing
Free
Permission
Hook
Call-To-Action (CTA)
Narrative
Controversy
Reputation
Sales
Transaction
Trust
Common Ground
Pricing Uncertainty Principle
Four Pricing Methods
Price Transition Shock
Value-Based Selling
Education-Based Selling
Next Best Alternative
Exclusivity
Three Universal Currencies
Three Dimensions of Negotiation
Buffer
Persuasion Resistance
Reciprocation
Damaging Admission
Barriers to Purchase
Risk Reversal
Reactivation
Value Delivery
Value Stream
Distribution Channel
The Expectation Effect
Predictability
Throughput
Duplication
Multiplication
Scale
Accumulation
Amplification
Barrier to Competition
Force Multiplier
Systemization
Finance
Profit
Profit Margin
Value Capture
Sufficiency
Valuation
Cash Flow Statement
Income Statement
Balance Sheet
Financial Ratios
Cost-Benefit Analysis
Four Methods to Increase Revenue
Pricing Power
Lifetime Value
Allowable Acquisition Cost (AAC)
Overhead
Costs: Fixed and Variable
Incremental Degradation
Breakeven
Amortization
Purchasing Power
Cash Flow Cycle
Opportunity Cost
Time Value of Money
Compounding
Leverage
Hierarchy of Funding
Bootstrapping
Return on Investment (ROI)
Sunk Cost
Internal Controls
The Human Mind
Caveman Syndrome
Performance Requirements
The Onion Brain
Perceptual Control
Reference Level
Conservation of Energy
Guiding Structure
Reorganization
Conflict
Pattern Matching
Mental Simulation
Interpretation and Reinterpretation
Motivation
Inhibition
Willpower Depletion
Loss Aversion
Threat Lockdown
Cognitive Scope Limitation
Association
Absence Blindness
Contrast
Scarcity
Novelty
Working with Yourself
Akrasia
Monoidealism
Cognitive Switching Penalty
Four Methods of Completion
Most Important Tasks
Goals
States of Being
Habits
Priming
Decision
Five-Fold Why
Five-Fold How
Next Action
Externalization
Self-Elicitation
Counterfactual Simulation
Parkinson's Law
Doomsday Scenario
Excessive Self-Regard Te ndency
Confirmation Bias
Hindsight Bias
Performance Load
Energy Cycles
Stress and Recovery
Testing
Mystique
Hedonic Treadmill
Comparison Fallacy
Locus of Control
Attachment
Personal Research and Development (R&D)
Limiting Belief
Working with Others
Power
Comparative Advantage
Communication Overhead
Importance
Safety
Golden Trifecta
Reason Why
Commander's Intent
Bystander Apathy
Planning Fallacy
Referrals
Clanning
Convergence and Divergence
Social Signals
Social Proof
Authority
Commitment and Consistency
Incentive-Caused Bias
Modal Bias
Pygmalion Effect
Attribution Error
Option Orientation
Management
Performance-Based Hiring
Understanding Systems
Gall's Law
Flow
Stock
Slack
Constraint
Feedback Loop
Autocatalysis
Environment
Selection Test
Uncertainty
Change
Interdependence
Counterparty Risk
Second-Order Effects
Normal Accidents
Analyzing Systems
Deconstruction
Measurement
Key Performance Indicator
Garbage In, Garbage Out
Tolerance
Analytical Honesty
Context
Sampling
Margin of Error
Ratio
Typicality
Correlation and Causation
Norms
Proxy
Segmentation
Humanization
Improving Systems
Intervention Bias
Optimization
Refactoring
The Critical Few
Diminishing Returns
Friction
Automation
The Paradox of Automation
The Irony of Automation
Standard Operating Procedure
Checklist
Cessation
Resilience
Fail-safe
Stress Testing
Scenario Planning
Sustainable Growth Cycle
The Middle Path
The Experimental Mind-set
Not "The End"
Acknowledgments
How to Continue Your Business Studies
Forty-nine Questions to Improve Your Results
Notes
Index

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