Loyalty Leap Turning Customer Information into Customer Intimacy

Name: Loyalty Leap Turning Customer Information into Customer Intimacy
Price: 2.54 USD
Availability: InStock
ISBN: 9781591844914

ISBN-10: 1591844916

ISBN-13: 9781591844914

Edition: 2012

Authors: Bryan Pearson

List price: $25.95

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Description:

"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--

Book details

List price: $25.95
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 5/10/2012
Binding: Paperback
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 0.990
Language: English



Introduction From Customer Information to Customer Intimacy: What's Behind the Curtain?



Four Forces Are Reshaping Marketing: Can You Ride the Wave of Change?



Privacy: Are We Really Going to $%@# This Up?



Making the Leap: How Do I Achieve Growth Through Customer Intimacy?



Customer Loyalty Versus Customer Intimacy: Is There Really a Difference?



The Four Doors to Relevance: What Are the Keys to Unlocking Opportunity?



Turning Fear on Its Ear: Can You Inspire Loyalty Through Hope?



Enterprise Loyalty: What Defines the Customer Experience?



Employee Loyalty: How Do I Build a Customer-Centric Culture?



I Call, I Tweetï¿½but How Do I Use Communications to Complete the Customer Experience?



How Do We Take the "Pry" Out of Privacy?


Epilogue Capitalizing on Customer Information: Can We Afford to Ignore It?



Excuse Me, but Have We Met?


Acknowledgments


Notes


Index