Wide Lens A New Strategy for Innovation

Name: Wide Lens A New Strategy for Innovation
Price: 3.59 USD
Availability: InStock
ISBN: 9781591844600

ISBN-10: 1591844606

ISBN-13: 9781591844600

Edition: 2012

Authors: Ron Adner

List price: $29.95

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Description:

If you don't look beyond your innovation, you're setting yourself up to fail. Innovation is today's business mantra. But the sad reality is that, all too often, good people work hard on projects that can't succeed. Why? It's rarely a lack of customer insight or bad execution. According to Ron Adner, too many projects fail because managers don't understand how their success depends on other actors in their "innovation ecosystem." These external stakeholders are easy to overlook, but are the critical difference between success and failure. For example, although Nokia was first to market with a revolutionary 3G wireless phone, it failed to take off because co-innovators responsible for crucial…

Book details

List price: $29.95
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 3/1/2012
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.034
Language: English