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Mastering the VC Game A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms

ISBN-10: 1591844444
ISBN-13: 9781591844440
Edition: 2011
Authors: Jeffrey Bussgang
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Description: "Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to  More...

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Book details

List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 9/27/2011
Binding: Paperback
Pages: 244
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.484
Language: English

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Preface
Introduction
The Entrepreneurial Itch: Change the World
What makes an entrepreneur tick-profiles of Sirtris's Christoph Westphal, Twitter's Jack Dorsey, LinkedIn's Reid Hoffman
Inside the VC Club: The One Thousand Deciders
A look inside the exclusive VC club-profiles of August Capital's David Hornik, DFJ's Tim Draper, Union Square's Fred Wilson
The Pitch: Being the One in Three Hundred
How to succeed in pitching VCs-give them what they are looking for: a set of discrete experiments with clear milestones
When the Dog Catches the Bus: Making the Pick and Doing the Deal
How VCs add value to start-ups and how to negotiate a term sheet with them
As the Start-up Turns: Every Company Is a Soap Opera
How to manage your board of directors and avert a fall from grace
Jackpot: Routes to Cashing Out
Exit considerations: who, what, when, and how-profiles of Constant Contact's Gail Goodman and Brontes' Eric Paley
The Venture-Backed Start-up: America's Greatest Export
A sampling of how VC is practiced abroad-profiles of China, Vietnam, and Europe
Looking Ahead
Acknowledgments
Blog Roll
Photo Credits
Index

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