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Ten Commandments for Business Failure

ISBN-10: 1591844134
ISBN-13: 9781591844136
Edition: N/A
Authors: Donald R. Keough
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Description: The New York Times bestseller that 'will teach you more about business success than a whole shelf full of books.'-Bill GatesPlenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs  More...

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Book details

List price: $15.00
Publisher: Penguin Publishing Group
Publication date: 6/28/2011
Binding: Paperback
Pages: 208
Size: 5.00" wide x 7.75" long x 0.75" tall
Weight: 0.330
Language: English

The New York Times bestseller that 'will teach you more about business success than a whole shelf full of books.'-Bill GatesPlenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs and psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees.The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone.Don Keough, who has seen and heard a lot in his legendary six-decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

Foreword
Introduction
Top of the List Quit Taking Risks
Be Inflexible
Isolate Yourself
Assume Infallibility
Play the Game Close to the Foul Line
Don't Take Time to Think
Put all Your Faith in Experts and Outside Consultants
Love Your Bureaucracy
Send Mixed Messages
Be Afraid of the Future
Lose Your Passion for Work for Life
Epilogue
Acknowledgments

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