Enchantment The Art of Changing Hearts, Minds, and Actions

Name: Enchantment The Art of Changing Hearts, Minds, and Actions
Price: 2.54 USD
Availability: InStock
ISBN: 9781591843795

ISBN-10: 1591843790

ISBN-13: 9781591843795

Edition: 2011

Authors: Guy Kawasaki

List price: $26.95

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Description:

The author of the international bestseller The Art of the Startoffers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Starthe wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working withand throughthem and enlisting…

Book details

List price: $26.95
Copyright year: 2011
Publisher: Penguin Group (USA) Incorporated
Publication date: 3/8/2011
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.792
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.