Knack How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Name: Knack How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Price: 5.08 USD
Availability: InStock
ISBN: 9781591842217

ISBN-10: 1591842212

ISBN-13: 9781591842217

Edition: 2008

Authors: Bo Burlingham, Norm Brodsky

List price: $25.95

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Description:

Two of Inc. magazines hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, theres a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it the knack, and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small…

Book details

List price: $25.95
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 10/2/2008
Binding: Hardcover
Pages: 256
Size: 6.26" wide x 9.26" long x 1.02" tall
Weight: 1.012
Language: English

Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.Bo Burlingham is Inc.ï¿½s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.



INTRODUCTION: The Knack ... and How to Get It



How to Succeed in Business



The Right Stuff



Why Start-ups Fail



Where the Money Is



Magic Numbers



The Art of the Deal



It Begins with a Sale



Good Sales, Bad Sales, and the Ones That Get Away



Customers for Keeps



How to Lose Customers



The Decision to Grow



Becoming the Boss



The One Thing You Can't Delegate



Selling Is a Team Sport



Help! I Need Somebody



When the Student Is Ready, the Teacher Appears



Keeping Up with the Stones


Acknowledgments


Index