Back of the Napkin Solving Problems and Selling Ideas with Pictures

ISBN-10: 1591841992
ISBN-13: 9781591841999
Edition: 2008
Authors: Dan Roam
List price: $26.95
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Description: A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas,  More...

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Book details

List price: $26.95
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 3/13/2008
Binding: Hardcover
Pages: 256
Size: 7.50" wide x 7.25" long x 1.00" tall
Weight: 0.462
Language: English

A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show. THE BACK OF THE NAPKINproves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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