Small Giants Companies That Choose to Be Great Instead of Big

ISBN-10: 1591841496
ISBN-13: 9781591841494
Edition: 2007
Authors: Bo Burlingham
List price: $16.00 Buy it from $1.49
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Description: Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals  More...

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Book details

List price: $16.00
Copyright year: 2007
Publisher: Penguin Publishing Group
Publication date: 3/27/2007
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.770
Language: English

Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award

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