Purple Cow Transform Your Business by Being Remarkable

ISBN-10: 159184021X

ISBN-13: 9781591840213

Edition: 2003

Authors: Seth Godin
List price: $20.95 Buy it from $3.00
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Description: Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.

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Book details

List price: $20.95
Copyright year: 2003
Publisher: Penguin Group (USA) Incorporated
Publication date: 5/12/2003
Binding: Hardcover
Pages: 144
Size: 5.50" wide x 7.75" long x 0.75" tall
Weight: 0.748

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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