Merchandising Made Simple Using Standards and Dynamite Displays to Boost Circulation

ISBN-10: 1591585619
ISBN-13: 9781591585619
Edition: 2008
List price: $45.00 Buy it from $2.09
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Description: Use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you  More...

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Book details

List price: $45.00
Copyright year: 2008
Publisher: ABC-CLIO, LLC
Publication date: 6/30/2008
Binding: Paperback
Pages: 164
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 0.594

Use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can use your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

JENNY LAPERRIERE is Senior Librarian at the Schlessman Branch of Denver Public Library.

TRISH CHRISTIANSEN is a former retailer (e.g., The Disney Store, The Gap) who currently works at the Reference desk of the Central Branch of Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation; and they present workshops on this topic throughout the state.

Acknowledgments
Introduction: Merchandising
Understanding Your Customer
Hit Your Target
In Your Neighborhood
Who Goes There?
How Does Your Traffic Flow?
Lettuce Lessons
At the End of the Day
Face-Out Assignments
Notes
Further Reading
Secrets of the Trade
Collection Presentation Standards (CPS)
The Big Bang
Please Come Again
Face-Out Assignments
Further Reading
Display Zones
Location, Location, Location
Library Department Store
Throw Away the Lock
Oh Display Can You See?
Face-Out Assignments
Notes
Further Reading
Tools of the Trade
Fixtures and Furniture
Signs
Improvising Fixtures
Shining Stars
Face-Out Assignments
Notes
Further Reading
Anatomy of a Display
In the Beginning
Happy Holidays
Main Events
Vignettes
Gotta Give Props
Cover-Ups
Color
And the Sign Says
Fill 'er Up
Keep It Clean and Safe
Go With the Flow
Fait Accompli
Face-Out Assignments
Notes
Further Reading
Housekeeping
Thinning the Herds
Shift It
Looks Like New
Fluff It Up
Back Stock
Storage
Life Span of a Display
Let It Go
Face-Out Assignments
Note
Enlisting and Educating Staff
Yes, You!
Wanted
You're Hired
Training
Duties
FAQs
Go for It!
Face-Out Assignments
Notes
Further Reading
How Are You Doing?
Measurements
Going Up
Collecting Stories
What Works
Further Reading
Display in a Box
Armchair Traveler
Art in Literature
Baby
Bees
Biblical Lives
Birds
Bon Voyage
Car Care
Careers
Chick Lit
Chicken Soup
Classic TV
Collectibles
Computers
Culinary Memoirs
Dating
Diets
Dog Days of Summer
Enough Already
Environmental Fiction
Etiquette
Fairy Tales with a Twist
Food for Thought
Games
Golf
Grilling
Guitars
Happiness
Home Repair
Ice Cream
The Immigrant Experience
Investing
Jane Austen Inspiration
Jokes
K
Kosher Fiction
Language
Librarians
Literary Recreation
Mommy Memoirs
Mountaineering
Movies from Books-Awards
Murder on the Menu
Music Inspired by Books
National Craft Month
Online Selling
Opera
Optimism Month
Pamper Yourself
Parties
Poetry
Politics
Rock-and-Roll Fiction
Royalty
Sewing
Slow Cooking
Space
Titanic
Tear Jerkers
Travel Survival
Traveling with Children
True Crime
Vegetarian
You've Got Mail
Glossary
Index

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