Entrepreneur's Toolkit Tools and Techniques to Launch and Grow Your New Business

ISBN-10: 1591394368

ISBN-13: 9781591394365

Edition: 2004

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Description: From the basics of writing a business plan to the challenges of developing a marketing and sales program, this text is the essential resource for success with a new venture.

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Book details

List price: $24.95
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 11/23/2004
Binding: Paperback
Pages: 288
Size: 9.25" wide x 6.25" long x 1.00" tall
Weight: 1.122
Language: English

Introduction
Self-Diagnosis: Do You Have the Right Stuff to Start a Business?
The Makings of an Entrepreneur
Background
It May Be Right for You
Summing Up
Finding and Evaluating the Opportunity: Is It Real and Large Enough?
Characteristics of an Opportunity
Where to Look for Opportunities
From Identification to Evaluation
Summing Up
Organizing the Enterprise: Which Form Is Best for You?
Sole Proprietorship
Partnership
C Corporations
S Corporations
The Limited Liability Company
Which Form Makes Sense for You?
Summing Up
Building a Business Model and Strategy: How They Work Together
Your Business Model
Strategy
Summing Up
Writing a Business Plan: The Basics
The Purposes of a Business Plan
Suggested Format
Style
Final Thoughts
Summing Up
Financing the Business: Where's the Money?
A Life-Cycle View of Financing
Life-Cycle Financing of the Entrepreneurial Company
Financing Growth at eBay
Other Forms of External Financing
Matching Assets and Financing
Summing Up
Angels and Venture Capitalists: For Serious Outside Equity
Business Angels
Venture Capitalists
Making a Presentation
A Caveat on Taking VC Capital
Summing Up
Going Public: Adventures in the Capital Markets
Pros and Cons of Going Public
The Makings of an IPO Candidate
The Role of the Investment Bank
The IPO Process in a Nutshell
Alternatives to an IPO
Summing Up
Enterprise Growth: The Challenge to Management
The Impact of Growth
Sustaining Growth
The Management Challenge
Is It Time to Change the Guard?
Summing Up
Keeping the Entrepreneurial Spirit Alive: The Ultimate Challenge of Success
Three Challenges
What Entrepreneurial Leaders Must Do
Summing Up
Harvest Time: Reaping What You've Sown
Why Entrepreneurs Cash Out
Harvesting Mechanisms
What's It Worth?
Summing Up
Understanding Financial Statements
Breakeven Analysis
Valuation Concepts
Online Help When You Need It
Rule 144
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
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