Authenticity What Consumers Really Want

ISBN-10: 1591391458

ISBN-13: 9781591391456

Edition: 2007

List price: $32.00 Buy it from $3.22
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Used Starting from $16.51
eBooks Starting from $34.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $32.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 10/18/2007
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English

Preface
Authenticity: The New Business Imperative
The Appeal of Real
The Demand for Authenticity: Why Now?
Drivers of the New Consumer Sensibility
The Supply of Inauthenticity: What's Going On?
Reality, Fakery, and Three Axioms of Authenticity
Rendering Authenticity: What to Do
Five Genres of Authenticity
Fake, Fake, It's All Fake: Why Offerings Are Inauthentic
Lessons from Philosophy
The Real/Fake Reality: How Offerings Become Authentic
Two Time-Honored Standards of Authenticity
Deconstructing Authenticity: How to Assess Your Business
Ten Elements of Authenticity
From Marketing to Placemaking: Being What You Say You Are
The Placemaking Portfolio
From Strategy to Decision Making: Being True to Self
Here-and-Now Space
Finding Authenticity: The Right Direction for You
Real/Fake Polarities
Notes
Acknowledgments
Index
About the Authors
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×