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Why Smart Companies Do Dumb Things Avoiding 8 Common Mistakes in New Product Development

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ISBN-10: 1591025680

ISBN-13: 9781591025689

Edition: 2007

Authors: Calvin L. Hodock

List price: $25.99
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Description:

Taking a case history approach, Hodock's analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.
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Book details

List price: $25.99
Copyright year: 2007
Publisher: Prometheus Books, Publishers
Publication date: 9/30/2007
Binding: Hardcover
Pages: 357
Size: 6.26" wide x 9.25" long x 1.02" tall
Weight: 1.342
Language: English

The Innovation Challenge
Avoiding Marketing Misjudgment
Antidotes to Poisoned Positioning
The Perils of Dead-on-Arrival Products
Competitive Delusion
Fatality in Frugality
The Evils of Timetable Tyranny
Defective Marketing Intelligence
Marketing Dishonesty
What's It All About?
Rules of Engagement: Shareholders
Rules of Engagement: Corporations and MBA Programs
A Few Final Thoughts
Index