Running for Office The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections

ISBN-10: 1590770102

ISBN-13: 9781590770108

Edition: 2992

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Description: This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.

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Book details

List price: $35.00
Copyright year: 2992
Publisher: M. Evans & Company, Incorporated
Publication date: 5/22/2002
Binding: Hardcover
Pages: 220
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

Introduction
The Decision to Run: Serious questions you need to answer before you take the plunge
The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch
The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move
Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one
Art of the Attack: How to go after your opponent--without having it blow up in your face
How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign
Raising the Money: Seven principles of candidate fundraising
The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast
Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right
Hiring Consultants: What to look for when picking your professional campaign team
The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact
Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation
The Picture Perfect Image: Every candidate needs five really good photos
Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message
Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours
Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one
Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind
Sample Volunteer Card for Candidate and Personal Assistant to Carry
Sample Candidate Scheduling Format
Campaign Budget/Line-Item Work Sheet
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