Running for Office The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections

Name: Running for Office The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections
Availability: InStock
ISBN: 9781590770108

ISBN-10: 1590770102

ISBN-13: 9781590770108

Edition: 2992

Authors: Ronald A. Faucheux

List price: $35.00

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Description:

This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.

Book details

List price: $35.00
Copyright year: 2992
Publisher: M. Evans & Company, Incorporated
Publication date: 5/22/2002
Binding: Hardcover
Pages: 224
Size: 6.40" wide x 9.53" long x 0.79" tall
Weight: 1.122
Language: English



Introduction



The Decision to Run: Serious questions you need to answer before you take the plunge



The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch



The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move



Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one



Art of the Attack: How to go after your opponent--without having it blow up in your face



How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign



Raising the Money: Seven principles of candidate fundraising



The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast



Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right



Hiring Consultants: What to look for when picking your professional campaign team



The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact



Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation



The Picture Perfect Image: Every candidate needs five really good photos



Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message



Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours



Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one



Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind



Sample Volunteer Card for Candidate and Personal Assistant to Carry



Sample Candidate Scheduling Format



Campaign Budget/Line-Item Work Sheet