Building Social Business The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

ISBN-10: 1586488244
ISBN-13: 9781586488246
Edition: 2010
Authors: Muhammad Yunus
List price: $32.95 Buy it from $3.94
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Description: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls "social business." By harnessing the energy of  More...

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Book details

List price: $32.95
Copyright year: 2010
Publisher: PublicAffairs
Publication date: 5/11/2010
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 10.25" long x 1.00" tall
Weight: 0.990
Language: English

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Introduction: Social Business— From Dream to Reality
Why Social Business?
Growing Pains: Lessons in Adaptation and Change from the Story of Grameen Danone
Launching a Social Business
To Cure One Child: A Case of Social Business in Healthcare
Legal and Financial Frameworks for Social Business
Grameen Veolia Water: A Social R&D Project for Addressing the World Water Crisis
Creating a Global Infrastructure for Social Business
Glimpses of Tomorrow: More Social Businesses Are on the Way
The End of Poverty: The Time Is Here
Index

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