Visual Design Fundamentals A Digital Approach

Name: Visual Design Fundamentals A Digital Approach
Price: 5.95 USD
Availability: InStock
ISBN: 9781584504931

ISBN-10: 1584504935

ISBN-13: 9781584504931

Edition: 2nd 2007

Authors: Alan Hashimoto

List price: $49.95

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Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general…

Book details

List price: $49.95
Edition: 2nd
Copyright year: 2007
Publisher: Charles River Media
Publication date: 8/23/2006
Binding: Paperback
Pages: 424
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 2.2



Preface


Acknowledgments



Design Elements


Introduction


Elements of Design


Line


Shape


Negative Space


Volume


Value


Color


Texture


Summary



Principles of Design


Introduction


Principles of Design


Gestalt


Unit or Harmony


Variety


Focal Point and Visual Hierarchy


Balance


Summary



Introduction to Content and Form: Problem Solving and Digital Process


Introduction


Introduction to Design Projects


Conceptual Process



Research and Define the Problem



Preliminary Solutions, Organized List of Options, and Thumbnail Sketches



Roughs-Refined Preliminary Visual Design Solutions and Alternatives



Composites or Comps



The Final Design or Finish


Production Process


Computer Applications Used in Design


How to Use Design Applications and This Book


Summary



Design Project 1 (Part 1): Abstraction Through Simplification


Introduction to Abstraction


Four Basic Methods of Abstraction



Simplification


Content: The Basic Problem Defined


Background: Shape


Conceptual Process


Production Process


Scanning Basics


Tutorial: Scanning


Tutorial: Creating a New Document


Tutorial: Placing an Image into Illustrator CS2 for Tracing


Tutorial: Basic Drawing Tools


The Rectangle and Ellipse Tools


Using Basic Shapes to Create the First Design


The Pathfinder Palette


The Shape Modes


The Pathfinder Tools


Resizing Shapes


The Polygon Tool


The Pathfinder Revisited


The Hand Tool


The Line Segment Tool


Finishing the Design


Setting the Fills and Strokes


Clipping Masks


Tutorial: Using the Pen Tool to Create Organic Shapes


Using the Pen Tool


Tracing the Hole Punch Study


Finishing the Design


Summary



Design Project 1 (Part 2): Abstraction Through Repetition



Repetition


Content: The Basic Problem Defined


Background


Conceptual Process


Production Process


Tutorial: Grouping Images


Tutorial: Rotating Objects


Now for a Little Trick


Summary



Design Project 1 (Part 3): Abstraction Using Line and Shape



Line and Shape


Content: The Basic Problem Defined


Background


Conceptual Process


Production Process


Changing the Weight


Changing Caps and Joins


Changing Stroke Alignment


Summary



Design Project 1 (Part 4): Abstraction Using Type Combination



Type Combination


Content: The Basic Problem Defined


Background


Conceptual Design Process and Discerning the Interesting Parts of Letterforms


Production Process


Tutorial: Using the Type Tool in Illustrator


Converting Type to Paths: Creating Outlines


Using the Transform Tools: Reflect and Scale


The Direct Selection Tool: "Pulling" Points


Changing Fills and Strokes Using the Tools Palette


Using the Transform Tools: Rotate and Scale


Summary



Design Project 2: Figure Abstraction and Nonobjective Shape


Introduction and the Basic Problem Defined


Background


Conceptual Process


Design One: Figure Abstraction


Design Two, Three, and Four: Sequential Designs


Design Five: Asymmetrical Nonobjective Design


All Five Designs: Conceptual Process


Production Process Tutorial


Trace and Create the First Figure


Using the Pen and Convert Anchor Point Tools


Using the Reflect Tool and Joining Points


Using the Pathfinder


Using Group/Ungroup


Modify the Figure: Moving Points and Handles


Using the Clipping Mask


Printing the Final File


Summary



Design Project 3: Value


Introduction


Content: The Basic Problem Defined


Background


Asymmetrical Balance Using Value


Designing with Value


Value and Design Using Photography


Value and Depth


Conceptual Process


Production Process (Traditional and Digital)


Changing the Levels of an Image


Creating the First Drawing


Creating the Simplified Drawing


Tracing the Image: Using Layers and Sublayers


Grouping Sublayers


Changing the Stacking Order of Groups in Layers


The Swatches Palette


Creating Swatches


Deleting Swatches


Applying Swatches


Redefining Swatches


Summary



Project 4: Color and Color Theory


Introduction


Content: Background in Color Theory


Defining Color


Color and Unity


Color and Unity via Tonality


Color and Variety


Warm and Cool Colors


Color Discord


Color and Design


Design Project 4: Color


Content: Basic Problem Defined


Conceptual Process


Production Process Tutorial


Mixing Colors


Mixing and Adding Colors to the Swatches Palette


Summary



Design Project 5: Typeface Design


Introduction


Content: Background


Historic Classification of Type


Type Styles


Visual and Information Hierarchy


Type as an Element of Design Summary


Content: The Basic Problem Defined


Production Process Tutorial


Fonts and Your Operating System


Character and Paragraph Palettes


The Type Tools


Tutorial: The Project-A Case Study


Research


Thumbnails


Roughs


Composites


Creating Visual Depth Using Value


Color


Transparency


Pattern


A Quick Review


Preparing Your Document


Outputting Your Poster/Design


Summary



Design Project 6: Digital Montage/Collage


Introduction


Content: Basic Problem Defined


Background Information


Conceptual Process and the Project Details


Production Process Tutorial


Document Setup


Saving a New Image


Color Correction


Levels


Combining Images from Separate Files


Layers


Using Selections and Masks Together


Transformation Tools


Using Illustrator with Photoshop


Layer Blending Modes


Filters


Using Text in Photoshop


Finishing up the Design


Printing It Out


Summary



About the CD-ROM


Index